| October 2011 |
Think Big to distribute in Germany
Think Big will be distributing the innovative lures VerticalJerkbait JIGGY Jr and our Wobblers in Germany from early 2012.
(Angling International, October 2011)

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| October 2011 |
News from UK distributor Leeda
New lure hits UK:
http://www.tcfmagazine.com/news/item/258-new-lure-hits-uk
TackleTradeWorld, p.28 | Danish Company Gets Into The UK

Pike&Predators, p.47 | Leeda signs exclusive UK deal with innovative lures:

Pike&Predators, p.66 | Subscription special offer:
Coarse Angling Today, p.64 | Leeda signs exclusive UK deal
Pike&Predators, p.55 | VerticalJerkbait JIGGY Jr
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| September 2011 |
New UK distibutor
Leeda has been appointed UK distributor by innovative lures.

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| September 2011 |
New Swedish distibutor
innovative lures has appointed Swedish company Stoxdal as exclusive distributor in Sweden.
Read the small article in Angling International, September 2011.

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| June 2011 |
EFTTEX 2011 information in Angling International
innovative lures featured in a EFTTEX 2011 promo in Angling International...

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| June 2011 |
JIGGY Jr featured in Erä
JIGGY Jr is featured in the Finnish magazine Erä June 2011 issue (Finnish)...

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| January 2011 |
JIGGY Jr featured in Angling International
JIGGY Jr is featured in the January 2011 issue of Angling International magazine. Every year, Angling International has a "Lures you must stock..." We are proud to have products among...
Read More...
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December 2010 |
UK Distributor announced in Angling International Magazine

Read more here (opens in a new window)
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| December 2010 |
innovative lures featured on FishingMagic website

innovative lures & UK distributor Fishing Matters in Tackle & Gun December 2010 issue |
| November 2010 |
innovative lures featured on FishingMagic website
JIGGY Jr feature on UK FishingMagic.com website.

Link to the website
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| November 2010 |
SwimTail Wobbler featured in Italian video
Yet another nice video from Italy. This time featuring innovative lures SwimTail Wobbler.
Click to watch the SwimTail video
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| November 2010 |
Pike competition in Denmark (Danish)
innovative lures is sponsoring a small pike competition in Denmark
Follow the competition here: Esoxhunt
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| September 2010 |
SplitTwister & WormFly featured in Italian video
Watch the nice videos from Italy
Click to watch SplitTwister and WormFly
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| September 2010 |
Erä’s 2010 yearbook (Finland)
Nice feature in Erä’s 2010 yearbook in Finnish (view PDF document here).
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| September 2010 |
Great show in Holland
Our Dutch distributor, Pike Master Lures, had a great show. See the pictures and more from the Dutch website TotalFishing here!
(JIGGY feature in the middle of the site)

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| September 2010 |
innovative lures - short video presentation
Watch a short video presentation from the EFTTEX exhibition. Includes JIGGY JR presentation. Watch the video
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| September 2010 |
VerticalJerkbait JIGGY Jr in Finnish fishing magazine
innovative lures VerticalJerkbait JIGGY Jr featured in the Finnish magazine Metsästys ja Kalastus. Click to view
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September 2010 |
VerticalJerkbait JIGGY Jr in Dutch press
Dutch interest in JIGGY JR... Click to see the article.
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| June 2010 |
Successful exhibition in Valencia
innovative lures had a successful exhibition at the EFTTEX 2010 in Valencia. Agents, distributors and many other visited the stand.
Our coming product "JIGGY Junior" received many positive comments (read more in "coming products").
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| May 2010 |
Nice catch by our Danish Distributor
Mark has caught a nice 113 cm pike on a SwimTail Wobbler after a 20 minutes "fight" where the pike dragged the boat....
This is what pike-fishing is all about... try it yourself and let us know if you can catch an even larger pike :-)

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| May 2010 |
New webshop in Denmark
grejonline.dk will soon offer all innovative lures products in their webshop. We are looking forward to an exiting new relationship.
Follow www.grejonline.dk closely for the release...
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| May 2010 |
Raubfish.de - Article (german)
Read more at http://www.raubfisch.de/454,1256/
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| April 2010 |
UK Press Release
introducing innovative lures to UK anglers. innovative lures is looking to work with strong distribution, media partners and a nationwide webshop. <read more>
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| March 2010 |
EFTTEX 2010 - Valencia
innovative lures will attend the EFTTEX 2010 trade show in Valencia.
Visit us at booth G24 (opposite the PRESS stand)

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| March 2010 |
Catch your first bass
Great article by Bo Troelsen in Fisk & Fri, March 2010 (In Danish)
Read the article |
| March 2010 |
Company review in Angling International
Angling International has made an article about innovative lures
(click to view large PDF)
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| February 2010 |
innovative lures appoints new distributor in Denmark
innovative lures has teamed up with Splash Danmark. Splash Danmark will be responsible for the Danish distribution and sales to shops in Denmark.
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| january 2010 |
woblers in Angling International
innovative lures Swim Tail woblers featured in Angling International
(click picture to view large PDF)
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| february 2010 |
Sportsfiskeren, feb10 (Danish)
Report in "Sportsfiskeren". Casper Mølgaard has caught a 3.6 kgs Rainbow Trout. <read more>
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april 2009 |
innovative lures appoints new distributor in Romania
APE2000 and innovative lures has entered into a partnership. APE2000 upholds the 100% exclusivity to the innovative lures’ brand. Besides distribution in Romania APE2000 has opened their own shop in Bucharest.

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may 2008 |
enormous 14.5 kg pike caught on innovative lures’ TailSpoon GiantFlash by team Thyfisker
our partner team Thyfisker has done it again. They stress tested our TailSpoon GiantFlash to the maximum when they landed a 14.5 kg pike. Congratulations to Mr. Nielsen. See the pike.. http://www.thyfisker.dk/index.php?item=101&newsid=3646
 gedde 14,5 - 120cm.JPG)
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| may 2008 |
innovative lures and team Thyfisker (thyfisker.dk)
innovative lures is very happy to announce the partnership with the great team Thyfisker who will use our products when they go on their famous quests to catch the big fish. tight lines. see the team’s homepage: www.thyfisker.dk
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| may 2008 |
innovative lures @ EFTTEX 2008 (stand H7 – june 13th – 15th) in rome, italy
being a EFTTA member, innovative lures is happy to participate at EFTTEX 2008 in Rome, Italy (13th to 15th June 2008). we will be able to present our products to companies who are looking for a great opportunity to represent new products in their markets. innovative lures is searching for exclusive distributors in: UK, Germany, France, Russia, Poland, Greece, Finland, Spain and other interesting export markets
(view pdf)
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| april 2008 |
spoon SwingTail Coast review in Fisk & Fri
Fisk & Fri reviews the innovative lures spoon, SwingTail Coast, www.fiskogfri.dk/forside/grejnyt
(view pdf)
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| march 2008 |
jig RattleTwister review in Fisk & Fri
Fisk & Fri reviews the innovative lures jig, RattleTwister, www.fiskogfri.dk/forside/grejnyt
(view pdf)
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| january 2008 |
Fisk & Fri puts innovative lures ‘right up there’ with the traditionally well-known brands
Oliver Portrat, Fisk & Fri, has made a big article on various great lures for the anglers and he has clearly put innovative lures in the top of brands. See the article here
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| january 2008 |
innovative lures and Angling Trade International
the newly EFTTA appointed partner, trade magazine, Angling Trade International is interested to follow the development of innovative lures. see the article.
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| november 2007 |
SwingTail spoon review in Fisk & Fri
Fisk & Fri has tested the SwingTail spoon (see article)
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| december 2007 |
catch of the month north jutland, denmark – TailSpinner GiantSilver
in december 2007 ‘catch of the month’ in north jutland was taken on the extremely lively TailSpinner GiantSilver. See the article
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| august 2007 |
TailSpinner GiantOctopus spinner review in Fisk & Fri
We are proud that our TailSpinner GiantOctopus is a favourite
(see file)
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| august 2007 |
innovative lures appoints new distributor in benelux
Pikemaster Lures and innovative lures enter into cooperation in norway to distribute the innovative lures brand. www.pikemasterlures.nl. Pikemaster Lures is a new distribution company in Benelux and represent famous brands including Strike Pro
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| july 2007 |
innovative lures appoints new distributor in norway
C.A. Leschbrandt A/S and innovative lures enter into cooperation in norway to distribute the innovative lures brand. www.cal.no. C. Leschbrandt is a large distribution company who has been in the market place for many years. Their portfolio includes Mustad.
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| may 2007 |
Innovative lures on the frontpage of BLINKER in Germany
Our TailSpinner GiantOctopus is a great pike lure and we are proud that BLINKER has decided to show our product on the frontpage in may. See this wonderful picture
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